Kambi Strikes Deal with del Lago Casino
Author:
Scott Lawson
Sports betting technology supplier Kambi Group has struck a retail sportsbook deal with del Lago Resort & Casino in Waterloo, New York. As part of the new partnership, Kambi will furnish the Churchill Downs Incorporated-operated casino with an on-site sportsbook solution. The sportsbook will join the casino gaming floor, which boasts 1,000 square feet of LED video screens.
Technology supplier Kambi Group has signed a retail sportsbook deal with del Lago Resort & Casino, located in Waterloo, New York.
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Sportsbook Solution Provided by Kambi Will be On-Site at CDI-Operated Casino
Sports betting technology supplier Kambi Group continues to expand its presence in the United States’ constantly growing gambling market with the recent announcement that it has stepped into a retail sportsbook partnership with del Lago Resort & Casino, which is a physical resort and retail casino facility located in Waterloo, New York.
According to the details of the agreement between the two parties, Kambi will furnish the casino, which is actually operated by the major betting and racetrack operator Churchill Downs Incorporated (CDI), with its very own on-property sportsbook solution.
The new sportsbook will be situated on the del Lago Resort & Casino’s actual physical gaming floor, so customers should have little trouble finding and making the most of it. The floor already boasts more than 1,000 square feet of LED video screens.
Addition of Kambi’s Technology and Services Will Enrichen Gaming Experience at Casino
Speaking on the occasion of Kambi Group and the Churchill Downs Incorporated-operated del Lago Resort & Casino’s partnership, del Lago Resort & Casino general manager Lance Young reiterated the casino’s goal of bringing the best possible betting experience to its loyal customer base:
“We are very pleased to partner with Kambi and leverage their award-winning sports betting technology as we strive to continue delivering the best casino experiences possible to our customers.”– Lance Young, General Manager, del Lago Resort & Casino,Press Release
Young continued by noting how the perks the casino will earn as a result of its deal with Kambi will only improve the overall sports betting experience customers will have at the casino:
“The addition of Kambi’s products and services to our retail sportsbook and modern casino floor will create an even more exciting viewing and betting experience on game days.”
Meanwhile, for its part, Kambi chief executive and co-founder Kristian Nylén expressed the supplier’s pleasure at partnering up with del Lago Resort & Casino, taking a moment to also note how dedicated the state of New York’s sports betting fans are:
“We are very excited to sign del Lago Resort & Casino as our newest on-property partner in the state of New York. New York is a state known for its passionate sports fans and we are committed to bringing our high-quality sports betting service to the customers of one of the premier properties in the state.”– Kristian Nylén, Chief Executive and Co-Founder, Kambi Group,Press Release
Kambi Threw Its Weight Behind LMG Gaming in Puerto Rico in November 2022
Back in November 2022, Kambi announced it would be putting its full-throated support behind LMG Gaming (LMGG) – a new venture owned by the Puerto Rican media business Liberman Media Group. The deal arrived just ahead of the launch of the operator’s sportsbook on the island.
The long-term deal between the two specifies that Kambi will hand over its sportsbook technology to LMGG by powering LMGG’s ApuestaPR betting product. The initiative will first launch online, though it also has the potential to be expanded to retail in the very near future.
Naturally, Kambi’s highly coveted application programming interface (APIs) will also be used by LMGG, along with a whole slew of other marketing tools, to aid in promoting the brand on LMG’s Teleonce television network in Puerto Rico.
Winter Horton, who is one of LMGG’s major partners, said that the operator engaged in extensive research in order to arrive at Kambi Group, with a driving factor being its state of the art technology solutions services:
“After extensive research the choice was clear, Kambi is by far the best-in-class sportsbook in the industry and we are honored to build our business in Puerto Rico with them. With our top-rated Teleonce television network providing unlimited marketing and our key retail relationships, we are very confident that ApuestaPR will be the number one sports betting platform in Puerto Rico.”– Winter Horton, Partner, LMG Gaming (LMGG),Press Release
Kambi co-founder and chief executive Kristian Nylén sees its partnership with LMGG as a key chance for the company to establish a footing in the unincorporated US territory:
“Partnering with LMG Gaming is an exciting opportunity, as they are on a mission to create the most engaging sports betting product in Puerto Rico. By leveraging Kambi’s enhanced empowerment and marketing tools, alongside its popular Teleonce brand, LMG Gaming will be able to reach its target audience and drive player engagement through a bespoke betting experience.”
Kambi Signed Multi-Channel Deal with Oaklawn Casino in August 2022
Kambi is clearly making deals left and right, as back in August 2022, it signed a multi-channel agreement with Oaklawn Racing Casino Resort in the US midwestern state of Arkansas.
Much like with del Lago Resort & Casino, Kambi is now directly providing Oaklawn with its on-property and online sportsbook solutions. Oaklawn operates both a racetrack and casino facility and already features Kambi’s renowned sports betting product.
Kristian Nylén welcomed the prospect of Kambi broadening its relationship with Oaklawn, evoking the facility’s long-running reputation:
“We’re very excited to strengthen our relationship with Oaklawn Racing Casino Resort and imminently extend our partnership into the mobile space. The combination of Kambi’s advanced technology and Oaklawn’s reputation as one of the premier thoroughbred tracks and casinos in the US makes this an enticing sports betting proposition.”
