IMG Arena Scores Deal with NWSL
Author:
Megan Butler
It’s a goal: sports data and technology provider IMG Arena is celebrating its scoring of a lucrative new global data, streaming and integrity deal with the National Women’s Soccer League (NWSL) in the United States. IMG Arena will now have to record and deliver data from over 161 NWSL and NWSL Challenge Cup games per season.
Sports data and technology provider IMG Arena has signed a new global data, streaming and integrity deal with the National Women’s Soccer League (NWSL) in the United States of America.
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IMG Arena Will Also Act as the National Women’s Soccer League’s Official Integrity Partner
Right on center: sports data and technology provider IMG Arena has announced that it has finalized a brand new global data, streaming and integrity partnership together with the National Women’s Soccer League (NWSL) in the United States.
As part of the multi-year agreement, IMG Arena will be responsible for recording and delivering data from over 161 NWSL and NWSL Challenge Cup games per season for the league’s global network, which boasts over 460 sportsbook operators, along with operating live streams for betting purposes.
Another vital aspect of the deal is the fact that IMG Arena will also act as the league’s official integrity partner, providing the National Women’s Soccer League (NWSL) with comprehensive monitoring services in order to protect the integrity of competitions and tournaments. The 11th NWSL season kicked off just recently, on March 25th, 2023.
Nascent Partnership is Crucial to Increasing NWSL’s Value and Reach
Explaining some of the rationale behind the broad new deal between the National Women’s Soccer League and IMG Arena was NWSL chief revenue officer Mitch Poll, who sees the partnership as having the potential to imbue the league with fresh value and a wider reach:
“As the NWSL continues to grow on and off the field, delivering new opportunities to further engage with our teams and players is critical to unlocking our potential as an entertainment business. This new partnership is a key step in increasing the value add of our league and we are excited to work alongside IMG Arena as we continue enhancing the fan experience for NWSL fans and sports enthusiasts alike.” – Mitch Poll, Chief Revenue Officer, National Women’s Soccer League (NWSL),Press Release
Meanwhile, shifting over to IMG Arena’s statement on the deal, IMG Arena’s commercial partnership manager for the Americas, Andrew Turner, revealed that the data supplier was honored to be partnering with the National Women’s Soccer League (NWSL), citing in particular the record-setting attendance the league saw last season:
“We are delighted to be partnering with the world’s premier women’s soccer league to help grow the NWSL’s global reach and engage fans with a front-row seat to every moment of the action. With last season’s record-breaking attendance, new Utah and Bay Area franchises set to join in 2024, and a new-format Challenge Cup, the NWSL is one of the most exciting properties in global sports and a fantastic addition to our expanding US soccer portfolio.” – Andrew Turner, Commercial Partnership Manager Americas, IMG Arena,Press Release
EveryMatrix Signed US-Based Content Deal with BetParx in March 2023
In other recent betting industry deals, B2B igaming supplier EveryMatrix clinched a wide-reaching US-based game content partnership together with mobile casino and sportsbooks operator BetParx in March 2023.
The result of the deal is that EveryMatrix must now furnish over content from its Spearhead Studios and Armadillo Studios game development studios to BetParx with the use of its proprietary CasinoEngine integration platform. A wide array of fan favorite games will be handed over thanks to the deal, featuring titles such as Mythological Mayhem Supreme Streaks, Armadillo Goes West, Fortune Dragon Queen Exotic Wilds, Hot Hot Honey, The Lioness and John Daly Spin It and Win It.
Marking the occasion was BetParx senior director of interactive marketing Gil Bushkin, who reiterated the iGaming and sportsbook operator’s commitment to its growing fanbase, sure to be further solidified thanks to EveryMatrix’s increasingly reputable name in the wider gambling industry:
“By partnering with EveryMatrix, BetParx is further solidifying our commitment to providing top-notch igaming content to our users. We are thrilled to work with such a reputable and innovative provider, and we look forward to offering their exciting games to our growing audience.” – Gil Bushkin, Senior Director of Interactive Marketing, BetParx, Press Release
FanDuel and Major League Baseball (MLB) Finalized Betting Deal in March 2023
Moving back to sports, Flutter Entertainment-owned sports betting operator FanDuel Group landed a partnership with Major League Baseball (MLB) in March 2023. The deal means that FanDuel will continue acting as one of the co-exclusive sports betting partners for the league, a status which it first attained back in 2019.
FanDuel’s broad viewership can now make use of MLB.TV’s Free Game of the Day product, made available via the operator’s sportsbook app and through its FanDuel+ OTT platform. FanDuelTV will also be showing select in-game highlights from the MLB thanks to the deal.
FanDuel president Christian Genetski focused on the purported passion of baseball fans in his shared statement, while also noting that the sports betting operator was deeply excited concerning the opportunity of continuing to collaborate closely together with the Major League Baseball (MLB) organization:
“The baseball fan is one of the most engaged in all of sports, which is why we’re delighted to be the new sports betting partner of Major League Baseball. Our team is eager to showcase FanDuel in nationally broadcast MLB games and help enhance game narratives and bring America’s pastime directly into our mobile app and OTT platform for fans to watch and wager. We’re also very excited about the opportunity to work together with MLB on new betting product innovations that will give customers the opportunity to enhance their experience on every pitch from March until October.”
